Cover Image

The maturing marketplace : buying habits of baby boomers and their parents /

Other Authors: Moschis, George P.,
Format: Book
Language:English
Published: Westport, Conn. : Quorum Books, ©2000.
Subjects:
Consumer behavior > United States.
Baby boom generation > Attitudes. > United States
Middle-aged consumers > Attitudes. > United States
Older consumers > Attitudes. > United States
Market segmentation > United States.
BUSINESS & ECONOMICS > Marketing
Online Access:http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=62743

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