Description: The maturing marketplace :

Other Authors:	Moschis, George P.,
Format:	Book
Language:	English
Published:	Westport, Conn. : Quorum Books, ©2000.
Subjects:	Consumer behavior > United States. Baby boom generation > Attitudes. > United States Middle-aged consumers > Attitudes. > United States Older consumers > Attitudes. > United States Market segmentation > United States. BUSINESS & ECONOMICS > Marketing
Online Access:	http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=62743

Physical Description:	1 online resource (xii, 303 pages)
Bibliography:	Includes bibliographical references and index.
ISBN:	0585393125 9780585393124 0313000522 9780313000522 1280868856 9781280868856