Cover Image

The maturing marketplace buying habits of baby boomers and their parents /

Corporate Author: ebrary, Inc.
Other Authors: Moschis, George P.,
Format: Book
Language:English
Published: Westport, Conn. : Quorum Books, 2000.
Subjects:
Consumer behavior > United States.
Baby boom generation > Attitudes. > United States
Middle-aged consumers > Attitudes. > United States
Older consumers > Attitudes. > United States
Market segmentation > United States.
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10018058

Internet

http://site.ebrary.com/lib/ucy/Doc?id=10018058
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