Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success /
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| Corporate Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, N.J. :
John Wiley & Sons, Inc.,
2013.
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| Edition: | 2nd ed. |
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| Online Access: | http://site.ebrary.com/lib/ucy/Doc?id=10704070 |
Table of Contents:
- pt. I. Strategy and planning
- pt. II. Focus on branding
- pt. III. Generating and nurturing leads
- pt. IV. Making the sale.