|
|
|
|
| LEADER |
01103nam a2200253 a 4500 |
| 001 |
1866920 |
| 005 |
20171111234649.0 |
| 008 |
130315s2013 njua s 001 0 eng d |
| 020 |
|
|
|z 9781118604342 (cloth)
|
| 040 |
|
|
|a CaPaEBR
|z 9781118688458 (e-book)
|
| 050 |
1 |
4 |
|a HD9980.5
|b .S357 2013eb
|
| 100 |
1 |
|
|a Schultz, Mike,
|d 1974-
|
| 245 |
1 |
0 |
|a Professional services marketing
|b how the best firms build premier brands, thriving lead generation engines, and cultures of business development success /
|c Mike Schultz, John E. Doerr, and Lee W. Frederiksen.
|
| 250 |
|
|
|a 2nd ed.
|
| 260 |
|
|
|a Hoboken, N.J. :
|b John Wiley & Sons, Inc.,
|c 2013.
|
| 300 |
|
|
|a xv, 352 p. :
|b ill.
|
| 500 |
|
|
|a Includes index.
|
| 505 |
0 |
|
|a pt. I. Strategy and planning -- pt. II. Focus on branding -- pt. III. Generating and nurturing leads -- pt. IV. Making the sale.
|
| 650 |
|
0 |
|a Service industries
|x Marketing.
|
| 650 |
|
0 |
|a Branding (Marketing)
|
| 700 |
1 |
|
|a Doerr, John E.
|
| 710 |
2 |
|
|a ebrary, Inc.
|
| 856 |
4 |
0 |
|u http://site.ebrary.com/lib/ucy/Doc?id=10704070
|
| 952 |
|
|
|a CY-NiOUC
|b 5a0461336c5ad14ac1ee4528
|c 998a
|d 945l
|e -
|t 1
|x m
|z Books
|
