Brand risk adding risk literacy to brand management /

Main Author:	Abrahams, David, 1953-
Corporate Author:	ebrary, Inc.
Format:	Book
Language:	English
Published:	Aldershot, England ; Burlington, VT : Ashgate Pub., c2008.
Subjects:	Branding (Marketing) Marketing > Risk management.
Online Access:	http://site.ebrary.com/lib/ucy/Doc?id=10215578

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