Brand risk adding risk literacy to brand management /
| Main Author: | |
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| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
Aldershot, England ; Burlington, VT :
Ashgate Pub.,
c2008.
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| Subjects: | |
| Online Access: | http://site.ebrary.com/lib/ucy/Doc?id=10215578 |
| Physical Description: | x, 212 p. : ill. |
|---|---|
| Bibliography: | Includes bibliographical references and index. |