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00782nam a2200217 a 4500 |
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20171111234626.0 |
| 008 |
071005s2008 enka sb 001 0 eng d |
| 020 |
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|z 9780566087240
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| 040 |
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|a CaPaEBR
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| 050 |
1 |
4 |
|a HF5415.1255
|b .A27 2008eb
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| 100 |
1 |
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|a Abrahams, David,
|d 1953-
|
| 245 |
1 |
0 |
|a Brand risk
|b adding risk literacy to brand management /
|c by David Abrahams.
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| 260 |
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|a Aldershot, England ;
|b Ashgate Pub.,
|c c2008.
|a Burlington, VT :
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| 300 |
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|a x, 212 p. :
|b ill.
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| 504 |
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|a Includes bibliographical references and index.
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| 650 |
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0 |
|a Branding (Marketing)
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| 650 |
|
0 |
|a Marketing
|x Risk management.
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| 710 |
2 |
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|a ebrary, Inc.
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| 856 |
4 |
0 |
|u http://site.ebrary.com/lib/ucy/Doc?id=10215578
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| 952 |
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|a CY-NiOUC
|b 5a045ecf6c5ad14ac1ede048
|c 998a
|d 945l
|e -
|t 1
|x m
|z Books
|
