Handbook of brand relationships

Corporate Author:	Society for Consumer Psychology.
Other Authors:	Park, C. Whan., Priester, Joseph W.
Format:	Book
Language:	English
Published:	Armonk, N.Y. : M.E. Sharpe, c2009.
Subjects:	Relationship marketing. Brand choice. Branding (Marketing)
Online Access:	http://site.ebrary.com/lib/ucy/Doc?id=10373252

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