Description: Handbook of brand relationships

Corporate Author:	Society for Consumer Psychology.
Other Authors:	Park, C. Whan., Priester, Joseph W.
Format:	Book
Language:	English
Published:	Armonk, N.Y. : M.E. Sharpe, c2009.
Subjects:	Relationship marketing. Brand choice. Branding (Marketing)
Online Access:	http://site.ebrary.com/lib/ucy/Doc?id=10373252

Item Description:	"Society for Consumer Psychology"--Cover.
Physical Description:	xxi, 424 p. : ill.
Bibliography:	Includes bibliographical references and indexes.