Managing the new customer relationship strategies to engage the social customer and build lasting value /

Main Author:	Gordon, Ian H.
Corporate Author:	ebrary, Inc.
Format:	Book
Language:	English
Published:	Hoboken, N.J. : Wiley, 2013.
Subjects:	Relationship marketing. Customer relations > Management. Social media > Marketing.
Online Access:	http://site.ebrary.com/lib/ucy/Doc?id=10677847

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