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00861nam a2200229 a 4500 |
| 001 |
1780965 |
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20171111234528.0 |
| 008 |
130403s2013 njua sb 001 0 eng d |
| 020 |
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|z 9781118092217
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| 040 |
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|a CaPaEBR
|z 9781118255902 (e-book)
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| 050 |
1 |
4 |
|a HF5415.55
|b .G67 2013eb
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| 100 |
1 |
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|a Gordon, Ian H.
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| 245 |
1 |
0 |
|a Managing the new customer relationship
|b strategies to engage the social customer and build lasting value /
|c Ian H. Gordon.
|
| 260 |
|
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|a Hoboken, N.J. :
|b Wiley,
|c 2013.
|
| 300 |
|
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|a xxi, 327 p. :
|b ill.
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| 504 |
|
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|a Includes bibliographical references and index.
|
| 650 |
|
0 |
|a Relationship marketing.
|
| 650 |
|
0 |
|a Customer relations
|x Management.
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| 650 |
|
0 |
|a Social media
|x Marketing.
|
| 710 |
2 |
|
|a ebrary, Inc.
|
| 856 |
4 |
0 |
|u http://site.ebrary.com/lib/ucy/Doc?id=10677847
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| 952 |
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|a CY-NiOUC
|b 5a0456c06c5ad14ac1ece213
|c 998a
|d 945l
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|z Books
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