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Managing customer relationship...
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Managing customer relationships : a strategic framework /
Main Author:
Peppers, Don
Other Authors:
Rogers, Martha
Format:
Book
Language:
English
Published:
Chichester ; New York :
Wiley and Sons,
1999
Subjects:
Customer relations
>
Management
Consumer's preferences
Relationship marketing
Marketing information systems
Information storage and retrieval systems
>
Marketing
Holdings
Description
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Βιβλιοθήκη
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Αριθμός Αντιτύπων
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ΤΕΙ Κρήτης
HG5415.5 .P458 2004
2
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