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Managing customer relationship...
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Managing customer relationships : a strategic framework /
Main Author:
Peppers, Don
Other Authors:
Rogers, Martha,
Format:
Book
Language:
English
Published:
Hoboken, N.J. :
Wiley,
c2011
Edition:
2nd ed.
Subjects:
Customer relations
>
Management
Consumers' preferences
Relationship marketing
Information storage and retrieval systems
>
Marketing
Holdings
Description
Table of Contents
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