Measuring marketing 110+ key metrics every marketer needs /
| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
Singapore :
John Wiley & Sons Singapore,
2013.
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| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | http://site.ebrary.com/lib/ucy/Doc?id=10629615 |
Table of Contents:
- section 1. Corporate financial metrics
- section 2. Marketing planning metrics
- section 3. Brand metrics
- section 4. Customer metrics
- section 5. Product/offering metrics
- section 6. Price metrics
- section 7. Advertising/promotion metrics
- section 8. Direct marketing metrics
- section 9. Online/digital/social metrics
- section 10. Place/distribution metrics
- section 11. Sales metrics.