Measuring marketing 110+ key metrics every marketer needs /

Main Author: Davis, John, 1960 Feb. 17-
Corporate Author: ebrary, Inc.
Format: Book
Language:English
Published: Singapore : John Wiley & Sons Singapore, 2013.
Edition:2nd ed.
Subjects:
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10629615

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