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01214nam a2200229 a 4500 |
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1775008 |
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20171111234523.0 |
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121211s2013 si a sb 001 0 eng d |
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|z 9781118153741
|z 9780470821329
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| 040 |
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|a CaPaEBR
|z 9781118153888 (e-book)
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| 050 |
1 |
4 |
|a HF5415
|b .D38 2013eb
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| 100 |
1 |
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|a Davis, John,
|d 1960 Feb. 17-
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| 245 |
1 |
0 |
|a Measuring marketing
|b 110+ key metrics every marketer needs /
|c John A. Davis.
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| 250 |
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|a 2nd ed.
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| 260 |
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|a Singapore :
|b John Wiley & Sons Singapore,
|c 2013.
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| 300 |
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|a xxii, 344 p. :
|b ill.
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a section 1. Corporate financial metrics -- section 2. Marketing planning metrics -- section 3. Brand metrics -- section 4. Customer metrics -- section 5. Product/offering metrics -- section 6. Price metrics -- section 7. Advertising/promotion metrics -- section 8. Direct marketing metrics -- section 9. Online/digital/social metrics -- section 10. Place/distribution metrics -- section 11. Sales metrics.
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| 650 |
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0 |
|a Marketing
|x Evaluation.
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| 710 |
2 |
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|a ebrary, Inc.
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| 856 |
4 |
0 |
|u http://site.ebrary.com/lib/ucy/Doc?id=10629615
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| 952 |
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|a CY-NiOUC
|b 5a0455e96c5ad14ac1ecc8d5
|c 998a
|d 945l
|e -
|t 1
|x m
|z Books
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