Measuring marketing 110+ key metrics every marketer needs /
| Main Author: | |
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| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
Singapore :
John Wiley & Sons Singapore,
2013.
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| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | http://site.ebrary.com/lib/ucy/Doc?id=10629615 |
| Physical Description: | xxii, 344 p. : ill. |
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| Bibliography: | Includes bibliographical references and index. |