Experiential marketing a practical guide to interactive brand experiences /

Main Author:	Smilansky, Shaz.
Corporate Author:	ebrary, Inc.
Format:	Book
Language:	English
Published:	London ; Philadelphia : Kogan Page, 2009.
Subjects:	Branding (Marketing)
Online Access:	http://site.ebrary.com/lib/ucy/Doc?id=10288093

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