Experiential marketing a practical guide to interactive brand experiences /

Main Author: Smilansky, Shaz.
Corporate Author: ebrary, Inc.
Format: Book
Language:English
Published: London ; Philadelphia : Kogan Page, 2009.
Subjects:
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10288093
LEADER 00760nam a2200205 a 4500
001 1744973
005 20171111234455.0
008 080911s2009 enka sb 001 0 eng
020 |z 9780749452759 
040 |a CaPaEBR  |z 0749452757 
050 1 4 |a HF5415.1255  |b .S55 2009eb 
100 1 |a Smilansky, Shaz. 
245 1 0 |a Experiential marketing  |b a practical guide to interactive brand experiences /  |c Shaz Smilansky. 
260 |a London ;  |b Kogan Page,  |c 2009.  |a Philadelphia : 
300 |a vi, 264 p. :  |b ill. 
504 |a Includes bibliographical references (p. [258]-259) and index. 
650 0 |a Branding (Marketing) 
710 2 |a ebrary, Inc. 
856 4 0 |u http://site.ebrary.com/lib/ucy/Doc?id=10288093 
952 |a CY-NiOUC  |b 5a04519e6c5ad14ac1ec49a7  |c 998a  |d 945l  |e -  |t 1  |x m  |z Books