Experiential marketing a practical guide to interactive brand experiences /
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| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
London ; Philadelphia :
Kogan Page,
2009.
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| Subjects: | |
| Online Access: | http://site.ebrary.com/lib/ucy/Doc?id=10288093 |
| Physical Description: | vi, 264 p. : ill. |
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| Bibliography: | Includes bibliographical references (p. [258]-259) and index. |