Marketing and semiotics: new directions in the study of signs for sale/

Corporate Authors: J.L. Kellogg Graduate School of Management, Indiana University. Research Center for Language and Semiotic Studies, International Conference on Marketing and Semiotics
Other Authors: Umiker-Sebeok, Donna Jean
Format: Book
Language:English
Published: Berlin ; New York: Mouton de Gruyter, c1987
Series:Approaches to semiotics 77
Subjects:

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