Marketing and semiotics: new directions in the study of signs for sale/
Corporate Authors: | J.L. Kellogg Graduate School of Management, Indiana University. Research Center for Language and Semiotic Studies, International Conference on Marketing and Semiotics |
---|---|
Other Authors: | Umiker-Sebeok, Donna Jean |
Format: | Book |
Language: | English |
Published: |
Berlin ; New York:
Mouton de Gruyter,
c1987
|
Series: | Approaches to semiotics
77 |
Subjects: |
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