The marketing glossary: key terms, concepts, and applications in marketing management, advertising, sales promotion, public relations, direct marketing, market research, sales/

Main Author: Clemente, Mark N.
Format: Book
Language:English
Published: New York: American Management Association, c1992
Subjects:
ΒιβλιοθήκηΤαξιθετικός αριθμόςΑριθμός ΑντιτύπωνΠληροφορίεςΚατάσταση
Πανεπιστήμιο Κύπρου - Ανοιχτό Πανεπιστήμιο ΚύπρουHF5415.C5414 19921ΠροβολήOPAC