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01338nam a2200253 a 4500 |
| 001 |
1673530 |
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20171111234354.0 |
| 008 |
020207s1987 cy da r 000 u eng d |
| 020 |
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|a 0899252761
|q hbk.
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| 040 |
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|a CY
|b University of Cyprus
|e AACR2
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| 050 |
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|a HF5415.122.M39 1987
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| 245 |
1 |
0 |
|a Marketing and semiotics:
|b new directions in the study of signs for sale/
|c edited by Jean Umiker-Sebeok
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| 260 |
|
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|a Berlin ;
|b Mouton de Gruyter,
|c c1987
|a New York:
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| 300 |
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|a xii, 556 p. :
|b ill., facsims. ;
|c 23 cm.
|
| 490 |
0 |
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|a Approaches to semiotics
|v 77
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| 500 |
|
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|a Papers developed in connection with the First International Conference on Marketing and Semiotics, held July 10-12, 1986 at Northwestern University's J.L. Kellogg Graduate School of Management in Evanston, Ill. and co-sponsored by the Kellogg School and the Research Center for Language and Semiotic Studies of Indiana University
|
| 504 |
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|a Includes bibliographies and index.
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| 650 |
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0 |
|a Marketing
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| 700 |
1 |
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|a Umiker-Sebeok, Donna Jean
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| 710 |
2 |
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|a J.L. Kellogg Graduate School of Management
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| 710 |
0 |
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|a Indiana University.
|b Research Center for Language and Semiotic Studies
|
| 711 |
2 |
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|a International Conference on Marketing and Semiotics
|d (1st :
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| 711 |
2 |
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|d 1986 :
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| 952 |
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|a CY-NiOUC
|b 5a0445856c5ad14ac1eafeaa
|c 998a
|d 945l
|e HF5415.122.M39 1987
|t 1
|x m
|z Books
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