Marketing and semiotics: new directions in the study of signs for sale/
| Corporate Authors: | , , |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Berlin ; New York:
Mouton de Gruyter,
c1987
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| Series: | Approaches to semiotics
77 |
| Subjects: |
| Item Description: | Papers developed in connection with the First International Conference on Marketing and Semiotics, held July 10-12, 1986 at Northwestern University's J.L. Kellogg Graduate School of Management in Evanston, Ill. and co-sponsored by the Kellogg School and the Research Center for Language and Semiotic Studies of Indiana University |
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| Physical Description: | xii, 556 p. : ill., facsims. ; 23 cm. |
| Bibliography: | Includes bibliographies and index. |
| ISBN: | 0899252761 |