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| LEADER |
00726nam a2200205 a 4500 |
| 001 |
1569263 |
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20171111233655.0 |
| 008 |
921102s1986 cy da er 000 u eng d |
| 020 |
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|a 007084156X
|q pbk.
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| 020 |
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|a 9780070841567
|q pbk.
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| 040 |
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|a CY
|b University of Cyprus
|e AACR-2
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| 050 |
|
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|a HF5415.3.W38 1986
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| 100 |
1 |
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|a Watkins, Trevor
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| 245 |
1 |
4 |
|a The economics of the brand:
|b a marketing analysis/
|c Trevor Watkins
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| 260 |
|
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|a London;
|b McGraw-Hill,
|c [c1986]
|a New York:
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| 300 |
|
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|a x, 161 p. :
|b ill. ;
|c 25 cm.
|
| 490 |
0 |
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|a The McGraw-Hill marketing series
|
| 504 |
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|a Includes bibliographies and indexes.
|
| 650 |
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0 |
|a Brand choice
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| 952 |
|
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|a CY-NiOUC
|b 5a0434656c5ad14ac1e9297b
|c 998a
|d 945l
|e HF5415.3.W38 1986
|t 1
|x m
|z Books
|
