The economics of the brand: a marketing analysis/
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London; New York:
McGraw-Hill,
[c1986]
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| Series: | The McGraw-Hill marketing series
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| Subjects: |
| Physical Description: | x, 161 p. : ill. ; 25 cm. |
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| Bibliography: | Includes bibliographies and indexes. |
| ISBN: | 007084156X 9780070841567 |