Watkins, T. (1986). The economics of the brand: A marketing analysis. London; New York: McGraw-Hill.
Chicago Style CitationWatkins, Trevor. The Economics of the Brand: A Marketing Analysis. London; New York: McGraw-Hill, 1986.
MLA CitationWatkins, Trevor. The Economics of the Brand: A Marketing Analysis. London; New York: McGraw-Hill, 1986.
Warning: These citations may not always be 100% accurate.