Services marketing: integrating customer focus across the firm/

Other Authors: Wilson, Alan
Format: Book
Language:English
Published: London ; New York: McGraw-Hill Education, c2008
Edition:First European ed.
Subjects:
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245 1 0 |a Services marketing:   |b integrating customer focus across the firm/  |c Alan Wilson ... [et al.] 
250 |a First European ed. 
260 |a London ;  |b McGraw-Hill Education,  |c c2008  |a New York: 
300 |a xxiii, 623 p. :  |b ill. ;  |c 24 cm. 
504 |a Includes bibliographical references and index. 
650 0 |a Service industries  |x Marketing 
700 1 |a Wilson, Alan  
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