Services marketing: integrating customer focus across the firm/
| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
London ; New York:
McGraw-Hill Education,
c2008
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| Edition: | First European ed. |
| Subjects: |
| Physical Description: | xxiii, 623 p. : ill. ; 24 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0077107950 9780077107956 |