Segmentation strategies for hospitality managers : target marketing for competitive advantage /

Main Author: Morritt, Ronald M.
Format: Book
Language:English
Published: New York : Haworth Press, c2007.
Subjects:
Online Access:http://www.loc.gov/catdir/toc/ecip071/2006031753.html
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245 1 0 |a Segmentation strategies for hospitality managers :  |b target marketing for competitive advantage /  |c Ronald M. Morritt. 
260 |a New York :  |b Haworth Press,  |c c2007. 
300 |a xii, 236 p. :  |b ill. ;  |c 22 cm. 
504 |a Includes bibliographical references (p. 203-209) and index. 
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