Segmentation strategies for hospitality managers : target marketing for competitive advantage /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Haworth Press,
c2007.
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| Subjects: | |
| Online Access: | http://www.loc.gov/catdir/toc/ecip071/2006031753.html |
| Physical Description: | xii, 236 p. : ill. ; 22 cm. |
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| Bibliography: | Includes bibliographical references (p. 203-209) and index. |
| ISBN: | 9780789022172 |