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Marketing leadership in hospitality and tourism : strategies and tactics for competitive advantage /

Main Author:	Shoemaker, Stowe.
Other Authors:	Lewis, Robert C.,, Yesawich, Peter Charles,
Format:	Computer Files
Language:	English
Published:	Upper Saddle River : Pearson/ Prentice Hall, 2007.
Edition:	4th ed.
Subjects:	Hospitality industry > Marketing.

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