Marketing leadership in hospitality and tourism : strategies and tactics for competitive advantage /
| Main Author: | |
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| Other Authors: | , |
| Format: | Computer Files |
| Language: | English |
| Published: |
Upper Saddle River :
Pearson/ Prentice Hall,
2007.
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| Edition: | 4th ed. |
| Subjects: |
| Physical Description: | 662 p. : ill. ; 28 cm. + 1 CD-ROM (4 3/4). |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0131182404 9780132300902 9780131182400 |