Marketing leadership in hospitality and tourism : strategies and tactics for competitive advantage /

Main Author: Shoemaker, Stowe.
Other Authors: Lewis, Robert C.,, Yesawich, Peter Charles,
Format: Computer Files
Language:English
Published: Upper Saddle River : Pearson/ Prentice Hall, 2007.
Edition:4th ed.
Subjects:
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040 |a DLC 
050 0 0 |a TX911.3.M3  |b L49 2007 
100 1 |a Shoemaker, Stowe. 
245 1 0 |a Marketing leadership in hospitality and tourism :  |b strategies and tactics for competitive advantage /  |c Stowe Shoemaker, Robert C. Lewis, Peter C. Yesawich. 
250 |a 4th ed. 
260 |a Upper Saddle River :  |b Pearson/ Prentice Hall,  |c 2007. 
300 |a 662 p. :  |b ill. ;  |c 28 cm. +  |e 1 CD-ROM (4 3/4). 
504 |a Includes bibliographical references and index. 
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700 1 |a Lewis, Robert C., 
700 1 |a Yesawich, Peter Charles, 
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