Cover Image

Advertising : principles and practice

Main Author:	Wells, William
Other Authors:	Burnett, John, Moriarty, Sandra
Format:	Book
Published:	New Jersey: Prentice Hall, 1998
Edition:	4th ed.
Subjects:	Advertisment Ethics Agencies Society Media Public Relations Research Consumer

Similar Items

Spending advertising money : an introduction to media planning, media buying and the uses of media research /
by: Broadbent, Simon.
Published: (1979)

International advertising : realities and myths /
Published: (2000)

Advertising: principles and practice/
by: Wells, William
Published: (1995)

Advertising: principles and practice/
by: Wells, William
Published: (2006)

Advertising : principles and practice /
by: Wells, William
Published: (1989)

Effective advertising : understanding when, how, and why advertising works /
by: Tellis, Gerard J., 1950-
Published: (2004)

Effective advertising: understanding when, how, and why advertising works/
by: Tellis, Gerard J., 1950-
Published: (2004)

The advertising budget : the advertiser's guide to budget determination /
by: Broadbent, Simon.
Published: (1989)

Advertising : principles & practice /
by: Wells, William, 1926-
Published: (2006)

Advertising : principles and practice /
by: Wells, William, 1926-
Published: (1995)

Advertising: principles and practice/
by: Wells, William, 1926-
Published: (1992)

Consumer behaviour and advertising management
by: Khan, Matin A.
Published: (2006)

Confessions of an advertising man/
by: Ogilvy, David, 1911-
Published: (1988)

How disruption brought order : the story of a winning strategy in the world of advertising /
by: Dru, Jean-Marie
Published: (2007)

Journal of advertising.

The psychology of advertising/
by: Fennis, Bob Michael, 1968-
Published: (2010)

How to get the best advertising from your agency :the guide to quickly building a productive team /
by: Salz, Nancy L.
Published: (1994)

How to advertise and promote your small business /
by: Siegel, Gonnie McClung.
Published: (1978)

Advertising research : theory and practice /
by: Davis, Joel, 1950-
Published: (2012)

Hegarty on advertising: turning intelligence into magic/
by: Hegarty, John, 1944-
Published: (2011)

The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns /
by: Barry, Pete
Published: (2008)

The advertising controversy : evidence on the economic effects of advertising /
by: Albion, Mark S., 1951-
Published: (1981)

Emotions, advertising and consumer choice
by: Hansen, Flemming.
Published: (2007)

The effective use of advertising media : a practical guide /
by: Davis, Martyn P.
Published: (1981)

How advertising works : the role of research /
Published: (1998)

Advertising media planning /
by: Sissors, Jack Zanville, 1919-
Published: (1992)

Advertising media planning/
by: Sissors, Jack Zanville, 1919-
Published: (1982)

Advertising and communication management /
by: Ray, Michael L.
Published: (1982)

Advertising and consumer citizenship gender, images, and rights /
by: Cronin, Anne M., 1967-
Published: (2000)

Journal of advertising research.

Journal of advertising research
Published: (1960)

Advertising : principles & practice /
by: Moriarty, Sandra E.
Published: (2009)

Advertising : principles & practice /
by: Moriarty, Sandra E.
Published: (2009)

Advertising : principles and practice /
by: Moriarty, Sandra E.
Published: (2009)

Advertising ethics /
by: Spence, Edward, 1949-
Published: (2005)

Advertising : its purpose, principles and practice /
by: Nicholl, David Shelley.
Published: (1978)

Advertising media A to Z : the definitive resource for media planning, buying, and research /
by: Surmanek, Jim
Published: (2004)

Advertising and new media /
by: Spurgeon, Christina
Published: (2008)

Imaging in advertising : verbal and visual codes of commerce /
by: Johnson, Fern L.
Published: (2008)

Ten years of advertising media research/

Cannot write session to /tmp/vufind_sessions/sess_75h8voaa4nnklejphng6smlh83