Cover Image

Advertising : principles and practice

Main Author: Wells, William
Other Authors: Burnett, John, Moriarty, Sandra
Format: Book
Published: New Jersey: Prentice Hall, 1998
Edition:4th ed.
Subjects:
Advertisment
Ethics
Agencies
Society
Media
Public Relations
Research
Consumer
Item Description:Glossary: p. 705-703
Physical Description:XV, 731 p.
ISBN:0137833660

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