Description: Squeezing a new service into a crowded market /

Main Author:	Cahill, Dennis J.
Format:	Book
Language:	English
Published:	New York : Haworth Press , c1995 .
Subjects:	Service industries > Marketing

Physical Description:	xiv, 164 p. : ill. ; 23 cm.
Bibliography:	Includes bibliographical references (p. 151-162) and index.
ISBN:	1560249390