Product juggernauts :how companies mobilize to generate a stream of market winners /

Main Author: Deschamps, Jean Philippe
Other Authors: Nayak, P. Ranganath
Format: Book
Language:English
Published: Boston : Harvard Business School Press , c1995 .
Subjects:
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020 |a 0875843417  |z (acid-free paper) 
050 1 4 |a HD31  |b .D484 1995 
082 0 |2 20  |a 658.5/6 
100 1 |a Deschamps, Jean Philippe 
245 1 0 |a Product juggernauts :how companies mobilize to generate a stream of market winners /  |c Jean Philippe Deschamps and P. Ranganath Nayak 
260 |a Boston :  |b Harvard Business School Press ,  |c c1995 . 
300 |a xii, 472 p. :  |b ill. ;  |c 25 cm. 
504 |a Includes bibliographical references (p. [455]-460) and index. 
650 1 0 |a Industrial management 
650 1 0 |a Industrial management  |x Case studies 
650 1 0 |a Product management 
700 1 |a Nayak, P. Ranganath 
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