Deschamps, J. P., & Nayak, P. R. (1995). Product juggernauts: How companies mobilize to generate a stream of market winners. Boston: Harvard Business School Press.
Chicago Style CitationDeschamps, Jean Philippe, and P. Ranganath Nayak. Product Juggernauts: How Companies Mobilize to Generate a Stream of Market Winners. Boston: Harvard Business School Press, 1995.
MLA CitationDeschamps, Jean Philippe, and P. Ranganath Nayak. Product Juggernauts: How Companies Mobilize to Generate a Stream of Market Winners. Boston: Harvard Business School Press, 1995.
Warning: These citations may not always be 100% accurate.