Product juggernauts :how companies mobilize to generate a stream of market winners /
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston :
Harvard Business School Press ,
c1995 .
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| Subjects: |
| Physical Description: | xii, 472 p. : ill. ; 25 cm. |
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| Bibliography: | Includes bibliographical references (p. [455]-460) and index. |
| ISBN: | 0875843417 |