Cover Image

Promotion and integrated marketing communications/

Main Author:	Semenik, Richard J.
Corporate Author:	South-Western Thomson Learning
Format:	Book
Language:	English
Published:	Cincinnati, Ohio: South-Western Thomson Learning, c2002
Subjects:	Advertising campaigns Communication in marketing Μάρκετινγκ ΙΙ > ΔΕΟ 33

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