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| LEADER |
00881nam a2200229 a 4500 |
| 001 |
854089 |
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20171111231300.0 |
| 008 |
061008s2002 gr r 000 0 eng d |
| 020 |
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|a 0324062532
|
| 040 |
|
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|a EAP
|b gre
|e AACR2
|
| 082 |
|
0 |
|2 21
|a 659.1
|
| 100 |
1 |
|
|a Semenik, Richard J.
|
| 245 |
1 |
0 |
|a Promotion and integrated marketing communications/
|c Richard J. Semenik
|
| 260 |
|
|
|a Cincinnati, Ohio:
|b South-Western Thomson Learning,
|c c2002
|
| 300 |
|
|
|a xxxix, 582 σ. :
|b έγχρ. εικ. ;
|c 29 εκ.
|
| 500 |
|
|
|a Περιλαμβάνει ηλεκτρονικές διευθύνσεις.
|
| 504 |
|
|
|a Ευρετήριο: σ. 567-580.
|
| 650 |
1 |
0 |
|a Advertising campaigns
|
| 650 |
1 |
0 |
|a Communication in marketing
|
| 650 |
|
4 |
|a Μάρκετινγκ ΙΙ
|x ΔΕΟ 33
|
| 710 |
|
|
|a South-Western Thomson Learning
|
| 952 |
|
|
|a GR-PaHOU
|b 59cc7b176c5ad13446fc8512
|c 998a
|d 945l
|e 659.1 SEM
|t 2
|x m
|z Books
|
