Promotion and integrated marketing communications/
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| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
Cincinnati, Ohio:
South-Western Thomson Learning,
c2002
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| Subjects: |
| Item Description: | Περιλαμβάνει ηλεκτρονικές διευθύνσεις. |
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| Physical Description: | xxxix, 582 σ. : έγχρ. εικ. ; 29 εκ. |
| Bibliography: | Ευρετήριο: σ. 567-580. |
| ISBN: | 0324062532 |