Tourism Marketing for cities and towns : using branding and events to attract tourism /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Amsterdam ;
Elsevier/Butterworth-Heinemann,
c2006.
Boston : |
| Subjects: | |
| Online Access: | http://www.loc.gov/catdir/toc/ecip0517/2005022585.html http://www.loc.gov/catdir/enhancements/fy0622/2005022585-d.html |
Table of Contents:
- Tourism to cities and towns
- Marketing theory and the external environment
- Tourism product analysis
- Strategic analysis
- Segmenting and targeting potential tourists
- Tourist purchase behavior
- Tourism research
- Packaging the tourism product
- Branding tourism destinations
- Advertising and public relations
- Sales incentives, direct marketing, and website development
- Trade promotion, budgeting, and collaboration.