Tourism Marketing for cities and towns : using branding and events to attract tourism /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Amsterdam ;
Elsevier/Butterworth-Heinemann,
c2006.
Boston : |
| Subjects: | |
| Online Access: | http://www.loc.gov/catdir/toc/ecip0517/2005022585.html http://www.loc.gov/catdir/enhancements/fy0622/2005022585-d.html |
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| 082 | 0 | 0 | |2 22 |a 659.2/930776 |
| 100 | 1 | |4 aut |a Kolb, Bonita M. | |
| 245 | 1 | 0 | |a Tourism Marketing for cities and towns : |b using branding and events to attract tourism / |c Bonita M. Kolb. |
| 260 | |a Amsterdam ; | ||
| 260 | |a Boston : |b Elsevier/Butterworth-Heinemann, |c c2006. | ||
| 300 | |a xvi, 310 p. ; |c 22 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Tourism to cities and towns -- Marketing theory and the external environment -- Tourism product analysis -- Strategic analysis -- Segmenting and targeting potential tourists -- Tourist purchase behavior -- Tourism research -- Packaging the tourism product -- Branding tourism destinations -- Advertising and public relations -- Sales incentives, direct marketing, and website development -- Trade promotion, budgeting, and collaboration. | |
| 650 | 1 | 0 | |a City promotion. |
| 650 | 1 | 0 | |a Tourism |x Marketing |
| 856 | 4 | 1 | |u http://www.loc.gov/catdir/toc/ecip0517/2005022585.html |
| 856 | 4 | 2 | |u http://www.loc.gov/catdir/enhancements/fy0622/2005022585-d.html |
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