Tourism Marketing for cities and towns : using branding and events to attract tourism /

Main Author: Kolb, Bonita M. (Author)
Format: Book
Language:English
Published: Amsterdam ; Elsevier/Butterworth-Heinemann, c2006.
Boston :
Subjects:
Online Access:http://www.loc.gov/catdir/toc/ecip0517/2005022585.html
http://www.loc.gov/catdir/enhancements/fy0622/2005022585-d.html
Physical Description:xvi, 310 p. ; 22 cm.
Bibliography:Includes bibliographical references and index.
ISBN:075067945X(pbk.:alk.paper)