Consumer behavior : building marketing strategy /
| Main Author: | |
|---|---|
| Corporate Author: | |
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston:
Irwin/McGraw-Hill/ Irwin,
c1998
|
| Edition: | 9η έκδ. |
| Series: | McGraw-Hill/ Irwin series in marketing
|
| Subjects: |