Consumer behavior : building marketing strategy /
| Main Author: | |
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| Corporate Author: | |
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston:
Irwin/McGraw-Hill/ Irwin,
c1998
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| Edition: | 9η έκδ. |
| Series: | McGraw-Hill/ Irwin series in marketing
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| Subjects: |
| Physical Description: | xxvi, 790 σ. : εικ., φωτ. ; 24 εκ. |
|---|---|
| Bibliography: | Ευρετήριο: σ. 755-790. |
| ISBN: | 0072536861 |