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040610s2004 gr r 000 0 eng d |
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|a 0072536861
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040 |
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|a EAP
|b gre
|e AACR2
|
082 |
|
0 |
|2 21
|a 658.83420973
|
100 |
1 |
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|a Hawkins, Del I.
|
245 |
1 |
0 |
|a Consumer behavior :
|b building marketing strategy /
|c Del I. Hawkins, Roger J. Best, Kenneth A. Coney
|
250 |
|
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|a 9η έκδ.
|
260 |
|
|
|a Boston:
|b Irwin/McGraw-Hill/ Irwin,
|c c1998
|
300 |
|
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|a xxvi, 790 σ. :
|b εικ., φωτ. ;
|c 24 εκ.
|
490 |
0 |
|
|a McGraw-Hill/ Irwin series in marketing
|
504 |
|
|
|a Ευρετήριο: σ. 755-790.
|
650 |
1 |
0 |
|a Consumer behavior
|z United States
|
650 |
1 |
0 |
|a Market surveys
|z United States
|
650 |
1 |
0 |
|a Consumer behavior
|x Case studies
|z United States
|
650 |
|
4 |
|a Μάρκετινγκ Ι
|x ΔΕΟ 23
|
700 |
1 |
|
|a Best, Roger J.
|
710 |
|
|
|a McGraw-Hill
|
952 |
|
|
|a GR-PaHOU
|b 59cc79f06c5ad13446fc4cfd
|c 998a
|d 945l
|e 658.83420973 HAW
|t 2
|x m
|z Books
|